One of the most exciting aspects of producing our iLoveLocalCommercials series is the unexpected nature of the job. We’re learning that we can plan all we want, but we never truly know what we’re gonna get until we’re actually there. And then, the pressure is on. Within 36 hours, we’ve gotta have another RhettandLinKommercial “in the can.”
It’s kinda like we’re internetainment paratroopers, dropping in to unknown battlezones across the US…and our next LZ was Cullman Liquidation in Cullman, Alabama. We’ll be releasing the actual commercial tomorrow. But I wanted to go ahead and give you a window into our experience “on the ground” by sharing our behind-the-scenes video today.
At Cullman Liquidation, you’re bound to find the perfect mobile home–unless you’re looking for a new one. These are all used. We knew this could be a fun commercial. On the plane ride from Sioux City to Birmingham, we had been tossing around the slogan “As American as Mobile Homes.” It had a nice ring to it. If nothing else hit us, we’d run with that concept.
We made a quick pit stop at Wal Mart and grabbed an American flag and some patriotic shirts and hats. But once we got on site, we met the Cullman Liquidators and new ideas began to formulate. Enjoy the experience along with us in this latest making-of episode:
Who knew that selling used mobile homes ranks up there with Alaskan king crab fishing and homeschooling as one of the world’s most dangerous professions? Stay tuned for the commercial release tomorrow!
Leave a comment: what direction would you have taken the commercial? What was your favorite part of this episode? And be sure to nominate your favorite local business for a free RhettandLinKommercial. We’re sifting through the list!
Tags: ilovelocalcommercials commercial rhettandlinkommercial
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