Partner with Rhett and Link
Rhett & Link, Inc. is a new media production company responsible for everything you see here at RhettandLink.com.
Our specialty is tastefully integrating brands into extremely entertaining web content. We handle both production and distribution of our branded video projects.
Brand Integration Reel
Web Video Campaigns
We have created web videos for McDonalds and Coke, Dentyne Gum, Taco Bell, GE, Alka-Seltzer, Food Network, Microbilt, Sanyo, Kotulas, TV Guide, Starburst, and Hummer, as well as integrating boutique brands such asOrabrush, Smule, AJJ Cornhole, and iRESQ.
Our philosophy is entertain first, advertise second. We don’t create branded content that is not first and foremost a thoroughly entertaining web video. Our material has managed to consistently break out from the mass of online video content and achieve the holy grail of interactive media: relevance.
We created a stop-motion animation video using over 200 T-shirts with unique designs for T-shirt printer, Rush T-Shirts. T-shirt War reached 2 million views in its first two weeks online and quickly climbed to over 4 million. T-shirt War won Best Online Promotion at the apparel industry’s 2010 Spirit Awards.
Given the success of the video, we were approached by McDonalds and Coke to create a television ad based on the T-shirt War theme. We also launched T-Shirt War 2 online, where it reached 1 million views in two weeks.
Fast Food Folk Song
Taco Bell hired us to promote their Mt. Dew Baja Blast Blast for Cash campaign. We created the Fast Food Folk Song, an authentic video prank on a Taco Bell drive-thru employee. The video soared to over 3 million views, was once ranked as the highest rated YouTube comedy video of all time, and currently holds a position in the top 100 highest rated comedy videos in YouTube history.
Epic Rap Battle
To promote the release of Dentyne Pure gum, we produced and distributed the Epic Rap Battle. This song, which serves as an example of product placement brand integration, broke 1.2 million views in its first week online. Released in July 2010 during the same week of the release of the Old Spice “I’m on a horse” guy’s video response campaign, it came in just behind that campaign on the weekly AdAge Viral Video Charts.
Alka-Seltzer Great American Road Trip
In partnership with Proximity BBDO, we created a 21-video series for Alka-Seltzer. The campaign featured a collection of food-centric music videos, man-on-the-street videos, and sketches. The series won the Gold award in the Consumer Goods category at Advertising Age’s 2008 W3 Awards, as well as best online campaign at Adweek’s 2008 Buzz Awards. The series also picked up two Golds (Best Campaign, Best Single) and a Craft award (Music) at the 2009 Bessies. Visit the campaign microsite.
I Love Local Commercials
We love the ridiculous nature of local commercials, and we created a series of purposely crazy, free local commercials for real businesses, sponsored by Microbilt. The series has garnered over 6 million views to date and includes viral hits like the Red House Furniture Commercial and the Cullman Liquidation Commercial. The Cullman commercial was selected as Best Local Commercial at the 2010 AdAge Viral Video Awards. The series has been featured on CNN, Fox News, TMZ, E! News, the Jay Leno Show, Ellen, and Lopez Tonight.
Beyond creating branded entertainment that our audience will enjoy, we love to include them in the creative process. At the close of our “2 Guys 600 Pillows” music video, we credited a fan with the song idea and sent him some prizes from our sponsor.
This past summer, we teamed up with footwear company Tweak to create our very own shoe. Via YouTube and Facebook, our fans told us what they wanted and we documented the entire process.
If you’d like to talk about the possibility of us creating branded content for you, contact us (make sure to use the business contact information on the contact page).